Faizal Ahamed founded Suxus, a men’s apparel brand an investment of Rs 5 lakh. He has six showrooms and plans to have 420 more by 2030 In South India.
Success has an adrenaline rush no matter how you write it. When Faizal Ahamed CM founded Suxus, a menswear manufacturing and retail brand, in 2006, the idea was to give the name a twist and make it memorable. Little did he know that success would come only after he himself went through the whole circle.
In 2006 he started with an initial investment of Rs.5,000 and his Faizal was raised to more than Rs.1,000,000. He was on the brink of bankruptcy in 2011 after losing his
The Secrets to a Suxus Success: How He Turned Rs 5 Lakh, 7 Sewing Machines, and 3 Tailors into a Rs 50 Crore Business
You can purchase a Shirt at the cost of some tea at any of our outlets, says C M Faizal Ahamed, the pioneer behind Suxus, a Madurai-settled men’s clothes image that has taken the article of clothing retail market in Tamil Nadu by storm.
When customers arrive in large numbers for branch openings in new cities, long lines can stretch over a kilometer outside their stores. Chennai was next to witness this spectacle on August 15, when a brand-new store opened in Anna Nagar.
Faizal, who is 32 years old and hails from Madurai, Tamil Nadu, is an entrepreneur of the third generation. While he was concentrating on BCom, he was driven into beginning a business to recuperate an obligation that his dad had taken for his business.
” I started in 2006 with seven sewing machines and produced 100 shirts daily, says Faizal. It was basically a B2B model, and Faizal had two vendors across the state at the outset.
He gradually added more dealerships, supplying well-known retail chains like Pothys. We were growing at a rate of 20-30 percent, and it was a slow and natural process for us, says Faizal. In 2011, he chose to open his own display areas, and Suxus opened stores in Madurai, Dissolve, Salem, Trichy, and Dindigul.
” The idea was that if other retailers could sell our shirts for Rs 150, we could also sell them at that price instead of the Rs 100 they were originally selling for,” he continues.
Can’t make cash without cash? won’t be able to make cash with cash: Suxus founder
“Those who can’t make money without money will be unable to make money with money.” These are wise words from an entrepreneur who has overcome obstacles and succeeded.
Suxus Menswear’s founder, Faizal Ahamed, is an extremely tough entrepreneur. In these bleak seasons of the worldwide Covid emergency, he is waiting for his chance like a games vehicle firing up its motor trusting that the race will be hailed off.
In the primary episode, named: ‘ Retail Offline: From SMBStory’s “Small Businesses, Big Opportunities: Show Me the Money,” Examples from MSME channels’, Faizal nitty gritty his arrangements to spring back in real life when the lockdown closes. Additionally, he emphasized the necessity of saving money and utilizing the lockdown to enhance marketing and other operational strategies.
“From Cotton to Cash: Selling Shirts in the Digital Age”
The key to entrepreneurial success is creativity and an openness to new business procedure models. This was the basic message of two young fellows, Sri Harsha Bavirisetty and C M Faizal Ahamed, both 32 years of age, and beneficiaries of The Weekend Chief – VIT Astonishing Business person Grant.
In a discussion with P C Vinoj Kumar, Manager of The Weekend Chief, before a mindful horde of understudies and the workforce of the VIT Business College, both the rousing symbols, who came from different foundations, shared their examples of overcoming adversity after getting the honor at a capability held at VIT Vellore.
That idea turned out to be a big flop.
“We lost more than Rs 1 crore. Out of the five stores, three were establishments and two (Madurai and Dissolve) were our own stores,” he shares. Around then, the Dissolve store was in an ideal spot, and he was paying a month to month lease of Rs 1 lakh, yet the store was doing a day to day offer of just about Rs 3,000.
“So in 2013, we chose to close the Disintegrate store and hold just the Madurai one. Rather than bringing back all the stock from the Dissolve store to Madurai, we considered holding a deal there itself,” says Faizal. On the principal day of the deal, they figured out how to sell just Rs 1,500 worth of stuff.
The store had 5,000 to 6,000 bits of stock, so Faizal thought of an arrangement to sell seven shirts for Rs 1,000. He got his senior supervisor to send a WhatsApp message to their client data set of 3,000 illuminating them about the deal. Furthermore, would you accept it, they made a complete offer of Rs 3.5 lakh the following day.
“We thought since it was a closeout, this was normal. Also, didn’t expect much for the following day,” reviews Faizal of those groundbreaking days that would proceed to change his predetermination for eternity.
dea turned out to be a big flop.
They also made Rs 3 lakh in sales the following day, and Rs 2 lakh the following day, as word of mouth had spread like wildfire. Our stocks were finished and the senior supervisor maintained that us should send more stock as the interest kept on rising. I thought, why not do this the entire all year? That’s how we came up with this new model, “Faizal asserts.
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They used the Erode store as their R&D center and experimented with this business model further. We continued the seven shirts deal by offering customers five pairs of pants for Rs. 1,000, four pairs of jeans for Rs. 1,000, and so on. Following a half year of experimentation, they applied a similar model to their store in Madurai. Naturally, not everything was easy.
The company had sold the stocks at a loss on the days of the Erode store sale. They were selling each shirt at Rs 146, which had cost them Rs 250. Therefore, they required a strategy if they were to continue operating under the model of selling X number of pants or shirts for Rs 1,000 without incurring losses. We began doing reverse reconciliation – – dealing with a lean edge model and delivering in mass. We kept a close eye on everything, from purchasing the fabric to paying for production and making advance payments, reducing our costs, says Faizal
“Faizal was showing that you can give big discounts and yet make money; something worth noting for the ecommerce brigade.”
Suxus related big dreams
Today, there are six Suxus stores across Tamil Nadu – – in Madurai, Coimbatore, Dissolve, Namakkal, Salem, and Kanchipuram. The business conducts business-to-consumer and business-to-business transactions and maintains a price range of Rs 50 to Rs 500. It only sells clothing for men, such as shirts, pants, T-shirts, and jeans.
There are very few salespeople in Suxus stores. In point of fact, Faizal has taken the department store model, where self-service is the norm, as his model for the stores. We are making do with simple shopping. That is the future, “he declares.
Suxus is a totally debt-free company without any external funding.
“When we first started using this model in 2013, our revenue increased to Rs 1.35 crore. It currently stands at Rs 50 crore, according to Faizal. His next one year plan is to be available in practically all towns and urban communities in Tamil Nadu and afterward extend to Kerala. ” By 2030, we hope to have 420 stores. After we have established ourselves in the south, we will move to the north of India, and then, of course, we will go international,” Faizal enumerates his ideal strategy.
Market and Disrupting
Suxus has taken the retail world by storm with its incredible success that has surpassed even the most optimistic expectations. Opening a new store means clocking in an astounding 3,000 walk-ins on the very first day! It’s no surprise that Suxus has become a crowd-puller, even in an area where only the most famous politicians and movie stars can claim such a distinction.
Such is the power of suxus that the police are often called in to manage the crowds, and roads have to be closed for traffic. While the initial marketing was primarily done through word of mouth and WhatsApp, suxus now focuses on building customer awareness through informative. YouTube videos that highlight the true value of their garments. With this approach, suxus aims to convey to customers that the majority of the cost of each garment is invested in creating a premium infrastructure and branding experience. The result? More and more customers are flocking to suxus, excited to become a part of the incredible story that has captivated the country.
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Faizal is a man dedicated to keeping his skills sharp and staying ahead of the curve. With memberships in multiple trade and business organizations, he learns from industry experts and hones his craft daily. However, Faizal understands that success isn’t always instant, and has learned some valuable lessons from his failures along the way.
When he started out, he focused solely on making sales happen without any unique strategy. It wasn’t until he experienced a major loss that he realized the importance of developing his own model. Faizal knows that relying on someone else’s success isn’t a recipe for long-term prosperity.
Looking back to 2011 when they were struggling to break even on a sale in Erode, he believes that the lessons learned from that experience laid the foundation for his current success. By evolving his own strategies, Faizal has become a top performer in his industry.
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According to Dr. A Velumani, who founded, chairs, and acts as managing director for Thyrocare Technologies, you can’t perfect a copycat model, nor copy a perfected model. This ironclad truth means success is practically guaranteed. Speaking of success, when I quizzed Faizal, the founder of Suxus, about his unique company name, he quickly pointed out that it reads the same forwards and backward. Faizal has always had his sights set on success with no intention of running away from it.
Awards and Achievements
“Inspiring Entrepreneur Award” presented by weekend leader magazine in association with VIT – Vellore Institute of Technology
Hidden Gem of the Year Award 2018 by TIE CHENNAI
the Exceptional Leader of Excellence award 2020 by the Women Economic Forum
Received the Honorary Doctorate Degree from the International Tamil Universty
the Rising Entrepreneur of the Region 2019 award from Yourstory.com
the Best Retailer 2019 in the Apparel Category by the Retail Association of India
Best Transformed Business of the year 2018 Award from YES Young Entrepreneur School (Tamilnadu Chamber of Commerce)
Received the ‘Real Inspiring Hero’ Award 2019 by Women’s Professional Connect from the hands of Dr. Rohini Sridhar, CEO of Apollo Hospitals, MaduraiReceived.